NEW YORK — Orchard Direct Inc. has announced that its flagship Autumn Moon pear has officially become the top-selling Asian pear in the United States' Asian markets. Since its introduction to American consumers, the brand has experienced a significant surge in recognition, beginning in 2021, and is now steadily gaining acceptance among mainstream American consumers.
The success of the Autumn Moon pear traces back to 2015, following the bilateral fresh pear export agreement between the United States and China. Orchard Direct introduced the Japanese Akizuki pear for experimental cultivation in Laiyang, located on China's Shandong Peninsula. Recognizing the variety's massive market potential, the company successfully registered the Autumn Moon trademark in both the U.S. and China.
"We standardize orchard management and product quality while investing significantly in marketing efforts," a company spokesperson noted. The company's commitment to quality is evident in its tasting events, which consistently receive high guest satisfaction.
However, the brand's success has also attracted illicit importers counterfeiting their trademark and packaging. To protect consumers and brand reputation, Orchard Direct is currently collaborating with U.S. Customs and Border Protection and pursuing legal action in federal court against counterfeiters distributing low-quality pears under the Autumn Moon name.
