Autumn Moon
The Best Asian Pears in the World
FLAGSHIP BRAND
Autumn Moon®
The Best Asian Pears in the World
Linking Premium Asian Pears to the U.S. Market
Orchard Direct Inc is dedicated to delivering fresh, delicious, and nutritious fruits from our contracted farms to American consumers. We specialize in comprehensive global supply chain management, including growing, packing, distribution, and marketing. After the bilateral fresh pear export agreement between the United States and China in 2015, our company successfully imported the first container of Sand pears from China to the United States.
Cultivation & Trademark Creation
In 2015, Orchard Direct introduced the Japanese Akizuki pear for experimental cultivation in Laiyang, Shandong Peninsula. After consulting with our legal team, we successfully registered the trademark Autumn Moon® (Reg.No. 6,088,959) and the 秋月® trademark (Reg.No. 6,045,854).
Growing Market Recognition
We standardize orchard management and product quality while investing significantly in marketing efforts. Today, Autumn Moon® pears rank as the top-selling Asian pears in the United States’ Asian Market and are gradually gaining acceptance among American consumers.
Protecting Our Brand
To safeguard our rights against counterfeiters, we are collaborating with the United States Customs and Border Protection and pursuing legal action in a United States federal court.
Brand Investment & Post-Sale Support
Through comprehensive investment in the Autumn Moon® brand, we have maintained our leading market position and strong competitiveness in the Asian market, earning consumer trust and loyalty and laying a solid foundation for long-term success.
Market Expansion
Over the past six years, we have expanded into new markets through food sampling and demonstrations, covering all costs and incorporating promotional offers as needed.
Marketing & Advertising
In regions with significant brand influence, we have implemented a comprehensive marketing strategy, including online and offline advertising, social media promotion, and content marketing.
Product Quality & Innovation
We ensure our product quality meets or exceeds market standards for food safety and taste, and we continuously introduce new packaging and products.
Sales Channels & Supply Chain
We have expanded our sales channels and established an efficient supply chain to ensure prompt and high-quality delivery to consumers.
Insurance
Comprehensive commercial general liability insurance, including broad-form vendor coverage, contractual indemnity liability, product liability, and excess liability endorsements, with limits of $5 million per occurrence.
PREMIUM BRAND
Venus® Apple
Appearance
The yellow fruit is elongated and oval in shape, with an average weight of approximately 247 grams. It has a well-proportioned, upright appearance, with a smooth skin and few, tiny lenticels. The flesh is a light yellow color.
Flavor & Texture
Crisp and juicy in texture, it offers a rich sweetness balanced with a refreshing acidity. The sugar content is high, with a soluble solids concentration reaching up to 21.7%. With its intense, fresh aroma and outstanding overall quality, Venus® apples are truly exceptional.
In Western mythology, Venus symbolizes the goddess of love and beauty. In the orchard, Venus® represents the ultimate expression of flavor and quality.
HERITAGE BRAND
POP Chestnuts®
Appearance
POP Chestnuts® have a cultivation history of over 2,000 years in China, primarily grown in the Yanshan Mountains region. Recognized as a protected geographical indication product, POP Chestnuts® are known for their delicate appearance, with fruits typically oval or round in shape and a small hilum. The average single nut weight is 8.02 grams.
Flavor & Texture
The fresh nutmeat is pale yellow, while after roasting, the outer shell becomes glossy, and the flesh turns a rich golden yellow. POP Chestnuts® contain approximately 16% sugar, about 55% starch, and around 5% protein, making it highly nutritious with an excellent taste.
Post-Sale Service Commitments
Unconditional returns within one week
On-site training & funded food demos (6+ days)
Customized OEM packaging & exclusive discounts